Pecossa Logo Design
Logo & Branding Design
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CHALLENGE
PECOSSA has a wide range product line selling water pump, power tool, air compressor and welding machine. The challenge is to create a logo that is consistent, expressive and most importantly connected with the targeted dealers. The client requires a versatile logo which can be seen on every sizes scale of products. The brand image must express top-notch quality and professionalism. It is also important to make visual impact throughout the introduction of symbolic logo instead of workmark logo (the old logo).
P+Screw+Water
P+Screw+Progress
P+Building
P+Screw+Water
SOLUTION
Working alongside with the client, I established a steel blue (main colour) colour scheme to highlight the sense of reliability and stability in the brand. I solved the challenge by incorporating the initial P and screw-inspired hexagon shape into a square ratio, that is versatile and simple but subtle and professional at the same time. The negative space creates memorable visual impact as well.
Light Blue (Light Duty) & Dark Blue (Heavy Duty)
Light Purple (Light Duty) & Dark Purple (Heavy Duty)
Light Grey (Welding) & Dark Grey (Welding Machine)
Light Blue (Light Duty) & Dark Blue (Heavy Duty)
