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BugCrusher Junior Coding Hackathon2022
Art Direction & Event Identity Design
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Challenges
The previous logo of BugCrusher is too illustrative for printing production.
It is difficult to be printed on marketing collateral items.
During the pandemic period where the event is run in mostly virtual mode, the logo is way too complicated to be displayed in a smaller size online as well.
Solution
Propose and create a pixel-style logo to express the coding, techno, and futuristic vibes. It is now more versatile to be displayed across different online and printed mediums. This highly increases the visibility of the logo to be able to scale it to the minimum size. The wordmark itself is trademarked. It evokes a sense of fun and creativity to the target audience of 10-15 years old participants.
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